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Discerption: 

Financial accounting provides the basis for understanding financial reporting and the primary uses of financial information to assess a company’s financial strength and viability. Students are introduced to basic accounting practices, including major classification of accounts, concepts and the production of financial statements. Financial statements from hospitality operations are introduced, and various forms of financial analyses are included demonstrating how they serve the manager to assist in any business decision-making process. Developing an ability to understand and interpret a company’s financial communication is the underlying goal for this course. This ability will serve as the strongest pillar for all finance-related topics.

Objectives:

• Identify the components of financial statements and their alternative presentation formats.
• Explain key accounting concepts, terms, and principles
• Record business transactions as journal entries.
• Analyse a company’s financial health using various financial analyses techniques.
• Evaluate various inventory management procedures related to hospitality operations.

Description:

This course focuses on strategies and best practices for managing customer experience in the digital world. With the development of technologies our customers and their preferences change fast, therefore it is of high importance for companies to implement innovations and provide the best
customer experiences in order to be competitive on the market. You will learn about leading innovative strategies of how to grow the market share, gain new customers, and transform their experiences. The course also introduces the basics of design thinking, experiential marketing, and service innovations for creating more customer-centric hospitality products.

Objectives:

• Define the most important elements and definitions of customer experience management to apply in every customer experience ecosystem. 
• Understand the system of value creation and value co-creation system taking into consideration different approaches and technologies.
• Apply experiential marketing strategies to the creation of an experience through technologies, social media, virtual realities, and AI as to interpret their value and assist in decisions making for organizations.
• Analyze different types of CX models by analyzing all sources of information that affects your company.

The course will equip students with the knowledge and skills they need in hospitality innovation. It is designed exclusively for the hospitality industry and will inspire you on how to recognize opportunities and build innovative solutions while also cultivating your entrepreneurial skills and expertise. Students will learn about product development, and have the chance to put their ideas and products to the test in a real-world setting.

LEARNING OUTCOMES 

• Explain different business research methodologies used in business contexts
• Demonstrate how to identify, prioritize and resolve a research problem or opportunity
• Formulate an appropriate research project to address a specific business case
• Propose a feasible response to a specific business case based on research findings

Description

Successful internships are a key component of the BBA program. The second internship will take the knowledge and skills of the second year of study and make practical use of them in a real-world context, through placement in a professional hospitality establishment. A series of preparatory career seminars will equip the students with a range of proficiencies, such as interview and networking skills to successfully complete a professional internship and will facilitate the constructive evaluation of managerial practices and organizational culture they encounter in the workplace.

LEARNING OUTCOMES 

At the end of the course the student should be able to:
1.Establish a career plan with clear goals, and defined skills, values, and interests
2.D etermine efficient job search strategies through the use of targeted tools
3.D emonstrate appropriate communication and behavioral competencies (Gen Ed).
4.Successfully complete an internship in hospitality or an appropriate professional environment
5.Apply appropriate software and data solutions (Gen Ed)
6.D emonstrate accountability and responsibility in meeting time- constrained requirements (Gen Ed)
7.Adapt behaviors for different cultural environments (Gen Ed)

Description:

During this course, students will explore the different aspects that shape facilities design, and gain valuable insights into sustainable architecture and construction of different building typologies.
The course combines theory and practice, encouraging  them to analyze and develop concepts that harmoniously unite business ideas, artistic flair and sustainable principles. Engaging in hands-on projects, the students will be introduced to the art of balancing the creation of exceptional  experiences for the guests with optimizing construction costs, and enhancing the environmental performance of properties.
As future leaders, students will be empowered to envision facilities leaving a  lasting positive impact on guests, the environment, and  the tourism´s overall economy.

Objectives:

• Analyse and evaluate the set-up of contemporary property maintenance management systems including identifying and discussing major systems and components.
• Appraise the set-up of environmental management programs within hospitality, explain the benefits to be gained from such programs
• A nalyse utility usage levels and patterns in the lodging industry and discuss how facilities design and management can affect a property’s security needs and utility use.
• Design and present aspects of a hospitality unit with emphasis upon facilities and environmental management.

Description:

It is more relevant than ever to be able to find credible and valid answers to the questions being asked in today’s dynamic world. This course provides undergraduate students with a background in research methods and strategies, equipping them to conduct independent research projects in the academic world and beyond. The course covers the characteristics and limitations of different research methods and enables students to put some of these methods into practice, enhancing students’ research skills and assisting them in the preparation of any research task they may engage in. The ability to critically reflect and write about existing research is also developed. At the end of the course, students should be able to conduct independent research projects.

Objectives:

• Develop an up-to-date, cohesive and relevant review of academic literature on a subject of the student’s choice
• Compare and contrast the theories underpinning research methods 
• Formulate coherent findings from an independently executed research project to answer a logical research question.

Description:

Financial skills and knowledge are vital tools for managers who wish to have an impact on their organisation’s success. The ability to understand financial reports, analyse the financial health of a company, forecast and budget will allow informed managerial and investment decisions. This course focuses on the use of accounting information for management decision-making and control in hospitality settings. Students will gain an understanding of cost behaviour, profitability, cost volume profit analysis and pricing, budget setting, flexible budgeting, cash flow statements and working capital management. Students will also identify the risk and return associated with different levels of financial leverage and operational leverage.  Additionally, students will learn the main investment appraisal techniques, allowing them to evaluate proposed investments in large projects such as a new restaurant or hotel from a number of financial perspectives.

Objectives:

At the end of the course the student should be able to:

• Appraise the finance and tax implications of different business structures.
• Compare internal and external sources of financing for business expansion.
• Synthesize how companies prepare and administer budgets. 
• Analyze major capital budgeting techniques.
• Evaluate the main implications of high and low gearing (leverage).

Description:

The course provides the necessary skills and knowledge for the students to excel in completing their academic research. It emphasizes mastering research methods and providing a comprehensive understanding of the research process.
Throughout the semester the students will explore various research strategies, design research questions, develop hypotheses, utilize appropriate data collection methods, and critically evaluate reliable literature sources for the chosen research topics.

Objectives:
1. Design an appropriate means of data collection from well-formulated research question
2. Formulate appropriate data analysis tools for qualitative and quantitative data
3. Compose concise but meaningful findings from collected data

Description

This course will integrate and further develop human resources strategies such as compensation and benefits, learning and development, and human resources planning. Students will learn the theory and practice of motivation, leadership, negotiation and conflict resolution. Students will be encouraged to reflect upon their own people and talent management skills in managing teams. Emphasis is placed  on the importance of implementation and application of human resources strategies to the workplace.

LEARNING OUTCOMES 

1. Examine the importance of, and main stages in, human resource planning and Talent Management
2. Evaluate different performance management systems and compensation and benefits structures, while ensuring alignment with company goals.
3. Develop and implement comprehensive learning and development strategy based on organizational and individual needs.
4. Appraise the role of leadership, motivation, and conflict management in cultivating a positive work environment.

Description:

This course focuses on the fundamental principles of macroeconomics at an intermediate level. It examines economic perspectives, methods, and macroeconomic theories in detail. Main macroeconomic indicators are considered to understand the macro performance of the economy at national and regional levels. It focuses on how modern macroeconomics can shed light on facts such as business cycles, economic growth, unemployment, and inflation. Fiscal and monetary policies are discussed, and its implementation identified in real economies.

Objectives:
1. Calculate the main macroeconomic indicators.
2. Understand key macroeconomic data and its relevance.
3. Apply theoretical knowledge to analyze current economic scenarios.
4. Evaluate current debates about macroeconomic policies and its effects.

Description:

A dissertation at Les Roches is the fruit of a whole semester’s work researching a topic of the student’s choice under the guidance of a supervisor and allowing the student to graduate with honors if successfully completed. The student identifies a research question related to hospitality or tourism and undertakes independent research during the semester gathering primary data and potentially secondary data to answer this question. The dissertation contains a review of the relevant academic literature, explains and justifies the research process, presents and analyses the results and provides recommendations for academia and the industry. Writing a dissertation is a rewarding task for those who are eligible and wish to be challenged.

Objectives:
1. Formulate relevant research question(s) on a topic in hospitality or tourism.
2. Design a comprehensive, relevant and up-to-date literature review to underpin the research question(s).
3. Execute justified data collection and analysis method(s).
4. Present findings coherent with the research undertaken and recommendations for the industry and academia.
5. Assemble the research together in a 10,000 word dissertation.